Email marketing plays a critical role in connecting with your audience and marketing your business. Use this simple checklist to harness the power of email marketing to grow your business in 2023.
Email Marketing is highly personal and customizable, making it an effective way to communication with your audience without relying on third-party platforms like Facebook, TikTok and Instagram.
1. MAKE YOUR EMAILS HIGH VALUE
Keep your audience interested and engaged by making sure your emails offer genuine value to your audience.
High value doesn't necessarily mean financial value – it means something that adds value to your subscribers. This can be through providing high- quality information, access to relevant resources or relatable information about yourself or your business.
2. UTILIZE TRENDING TOPICS
Regardless of your business niche, industry or offering, there are thousands of ways to serve up engaging, on-trend content.
You can share valuable resources, discuss a current topic related to your offering, share recent studies or interview an interesting person. Finding ways to align your business offering to a current trending topic or theme will keep your audience opening, reading and clicking on your emails.
3. WRITE WHAT YOUR AUDIENCE WANTS TO READ
It's easy to write emails from your business' perspective. We want to share product launches, promote sales, or advertise new services.
Flip this approach on its head and ask yourself, 'What does my subscriber want to read?'
This simple change of perspective will help you approach your emails with your audience's needs front of mind.
4. KEEP YOUR EMAILS SHORT AND SIMPLE
People are short on time and want to open your email and quickly understand its contents.
Write with a clear purpose and ensure every sentence works towards your objective.
5. WRITE IRRESISTIBLE SUBJECT LINES
An attention-grabbing subject line is the most significant contributor to open rates, and surveys show that 47% of people open emails based on the subject line.
Make your subject lines so enticing your subscribers can't resist clicking.
GRAB THE FULL CHECKLIST
Want the full list of 12 best tips to use email marketing for your business in 2023? Download my FREE email marketing guide to get the 12 point checklist plus 5 FREE email marketing templates.
